What does the planet’s second largest brand do when it turns 25?

It celebrates like all get out.

It celebrates with dance and song and a 12-piece orchestra. It celebrates with cake, fireworks and a limited edition Diet Coke slim can and medallion logo. It celebrates on air during morning drive, with a live remote by Vicki Locke from Atlanta‘s Star 94. It celebrates to reconnect and reignite loyal drinkers’ passion for the brand. It celebrates in the city of its birth, Atlanta, at the new World of Coca-Cola to a laughing, clapping throng of 30,000.

It celebrates.

As Embraer entered the booming executive aviation business with their new Phenom jets, they depended on team ignition to develop a branded product showcase to bring their jets to market.

We created a high-end, mobile and modular branded hospitality environment featuring a pair of 1:1 scale models of the Phenom fuselages.

Nearly 700 jets from the Phenom family have been ordered as the Tour has traveled to FBOs throughout the country and world.

2007 Diamond Award
Best Multinational Campaign: Durables

ignition has been the driving force behind vehicle / automotive marketing programs for a decade including the Black Eyed Peas Honda Civic Tour, John Deere Ride and Drive Experience Tour, and Indy Racing League Fan Experience and Green Flag Media Tour.

Activation essentials included communicating key brand attributes, product demonstration, ride and drive, consumer data acquisition, quality lead generation for local dealerships, promotion and PR, supporting cause related efforts, and strategic partnership extensions.

When we began, New Year’s Eve wasn’t even on the table.

By the time we finished, we had created, produced and promoted five simulcast Nokia-sponsored concerts around the world – all on the one night of the year that everyone on the planet celebrates.

24 acts including Black Eyed Peas, John Legend, Nelly Furtado and Sugababes helped ignition spread the Nokia brand to 175 countries and more than 330 million live viewers.

2007 Event Awards: Best Outdoor/Public Event
2007 Media & Marketing Awards: Best Digital Campaign

In 2006 with the help of Coca-Cola, the actual FIFA World Cup™ trophy went on its first-ever 29-nation global tour. One company was trusted to handle the scheduling, logistics, promotion, communications and activation of this international icon: ignition.

More than half-a-billion people enjoyed the Tour thanks to the power of media integration, with more than 200,000 consumers, key customers, journalists, Coca-Cola bottlers and employees seeing the Tour live.

2006 FM&BE Award: Most Effective Brand Strategy

Divas and trend setters alike couldn’t wait to get their hands on Coca Cola’s new diet phenomenon TaB Energy.

ignition provided the fuel to be fabulous for shoppers in Simon Malls across 25 markets throughout the US.

Whether relaxing in TaB Energy’s ultra cool lounge or sipping the tasty pink beverage while shopping – 500,000 reviews were unanimous…the experience left consumers thirsting for more.

Toba, Japan – Insights like this come from vast experience with intricate global marketing programs.

For the Blue Planet Run Foundation, ignition shepherded early brand development and marketing strategy, and secured Dow as the title sponsor.

Then we took the event around the world. Running nonstop, 22 athletes relayed more than 15,000 miles across 16 countries over 95 days to raise awareness for safe drinking water, one step at a time.

2007 Diamond Award: Best Multinational Campaign: Public Service

Popular Science magazine wanted to showcase what’s new in technology and why it matters to college campuses across the country.

Coinciding with the magazine’s “Future of College” issue, ignition designed and executed the “What’s New National College Tour” featuring the latest home and mobile entertainment technology from tour sponsors.

Ten campuses, and 6,000 miles later, one lucky student had his dorm room “pimped” by tour sponsor JVC!

In more than 40 nations, millions of people have lined the streets to welcome the Olympic Torch Relay to their hometowns.

Since 1996, Coca-Cola has chosen only ignition to activate its sponsorship of this unique event and create an authentic Olympic experience.

Through Torchbearer nominations, cause marketing programs, music, premiums and custom vehicles, we deliver Coca-Cola refreshment and turn community byways into rolling street parties.

2005 Gold EX Award: Best Activation of a Sports Sponsorship

The Fusion Flash Concerts, a collaboration between Ford and Sony Pictures Digital, featured several of the most talented, intriguing rock and hip hop artists in an unprecedented, interactive music experience.

ignition street teams created pre-concert buzz for these free, unannounced-until-the-last-minute concerts performed in secret locations around the country.

From venue design to activation management, we produced 10 spontaneous concert events that challenged music lovers to break free from their day-to-day reality.

2006 EX Award: Best Proprietary Property (Consumer)