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Case Studies
Toba, Japan, Insights like this come from vast experience with intricate global marketing programs. For the Blue Planet Run Foundation, ignition shepherded early brand development and marketing strategy, and secured Dow as the title sponsor. Then we took the event around the world. Running nonstop, 22 athletes relayed more than 15,000 miles across 16 countries over 95 days to raise awareness for safe drinking water, one step at a time.
Toba, Japan, Insights like this come from vast experience with intricate global marketing programs. For the Blue Planet Run Foundation, ignition shepherded early brand development and marketing strategy, and secured Dow as the title sponsor. Then we took the event around the world. Running nonstop, 22 athletes relayed more than 15,000 miles across 16 countries over 95 days to raise awareness for safe drinking water, one step at a time.
CARE challenged ignition to create a new donor acquisition channel to augment its direct mail programs. We developed a mall exhibit for the winter holiday shopping season featuring handicrafts made by women who have been helped by CARE micro-financing programs. Our team generated 1,000 new donors and collected more than ,000 during the activation, more than double the average donation of other comparable efforts.
CARE challenged ignition to create a new donor acquisition channel to augment its direct mail programs. We developed a mall exhibit for the winter holiday shopping season featuring handicrafts made by women who have been helped by CARE micro-financing programs. Our team generated 1,000 new donors and collected more than ,000 during the activation, more than double the average donation of other comparable efforts.
The hot summer of 2005 was frozen in its tracks as ignition prescribed more than 4 million chill pills by distributing Coke Zero samples in *cool zones* at concerts, sporting events and festivals. Throughout the Coca-Cola Zero national sampling program, consumers put a freeze on the heat with an ice cold sample, while receiving an education on Chillosophy. ignition spread the Coca-Cola Zero message, "Real Coca-Cola Taste + Nothing," to 4 million consumers in 50 top markets around the country.
The hot summer of 2005 was frozen in its tracks as ignition prescribed more than 4 million chill pills by distributing Coke Zero samples in *cool zones* at concerts, sporting events and festivals. Throughout the Coca-Cola Zero national sampling program, consumers put a freeze on the heat with an ice cold sample, while receiving an education on Chillosophy. ignition spread the Coca-Cola Zero message, "Real Coca-Cola Taste + Nothing," to 4 million consumers in 50 top markets around the country.
As the activation agency of record since 2003, ignition has piloted innumerable experiential programs for Delta Air Lines. The production and management of the Delta sponsorship of the 2008 Sundance Film Festival showcased the in-flight experience and included repurposed assets and carbon offset kiosks to land a very eco-friendly experience and arrive at real world results.
As the activation agency of record since 2003, ignition has piloted innumerable experiential programs for Delta Air Lines. The production and management of the Delta sponsorship of the 2008 Sundance Film Festival showcased the in-flight experience and included repurposed assets and carbon offset kiosks to land a very eco-friendly experience and arrive at real world results.
When the EarthLink team needed to put tangible form to their brand and promote their all-new bundled super-high-speed DSL & Home Phone Service, we created for them a series of beautifully branded EarthLink brick-and-mortar store fronts and pop-up retail environments. From graphic design through to operation, ignition delivered immersive experiences to connect consumers in Seattle, San Francisco and Los Angeles to the EarthLink experience
When the EarthLink team needed to put tangible form to their brand and promote their all-new bundled super-high-speed DSL & Home Phone Service, we created for them a series of beautifully branded EarthLink brick-and-mortar store fronts and pop-up retail environments. From graphic design through to operation, ignition delivered immersive experiences to connect consumers in Seattle, San Francisco and Los Angeles to the EarthLink experience
2004 will be remembered as the summer of eBay. The Camp motto of learn - Shop - Win was brought to life with each new badge that was earned on campebay.com. Troop leaders hit the road in the eBay bus and cabin teaching new users to buy and sell on eBay at events across the country. 5,000 people attended the on-site classes and more than 40,000 learning tools were awarded. ignition even earned our very own Camp badge: the highly - coveted Reggie Award.
2004 will be remembered as the summer of eBay. The Camp motto of learn - Shop - Win was brought to life with each new badge that was earned on campebay.com. Troop leaders hit the road in the eBay bus and cabin teaching new users to buy and sell on eBay at events across the country. 5,000 people attended the on-site classes and more than 40,000 learning tools were awarded. ignition even earned our very own Camp badge: the highly - coveted Reggie Award.
ignition takes tailgating to a whole new level for ESPN the Magazine GRIDIRON Blowout Tour. Since 2004, not only do we manage the Tour we also integrate the event sponsors and work with their agencies to ensure complete fulfillment of their contractual activations. This multi-layered proprietary property is fully self-liquidating and delivers proven advertiser value with maximum media exposure and innovative, measurable ROI.
ignition takes tailgating to a whole new level for ESPN the Magazine GRIDIRON Blowout Tour. Since 2004, not only do we manage the Tour we also integrate the event sponsors and work with their agencies to ensure complete fulfillment of their contractual activations. This multi-layered proprietary property is fully self-liquidating and delivers proven advertiser value with maximum media exposure and innovative, measurable ROI.
As an integral partner in Live Earth, ignition directed all sponsorship activation at each concert, managing a network of local experts to ensure full sponsorship integration while adhering to LEs stringent green guidelines. We also created and led the massively successful online grassroots initiative, Friends of Live Earth, which empowered people around the world to support LEs universal eco-friendly messages, resulting in more than 10,000 organized events in 132 countries.
As an integral partner in Live Earth, ignition directed all sponsorship activation at each concert, managing a network of local experts to ensure full sponsorship integration while adhering to LEs stringent green guidelines. We also created and led the massively successful online grassroots initiative, Friends of Live Earth, which empowered people around the world to support LEs universal eco-friendly messages, resulting in more than 10,000 organized events in 132 countries.
Popular Science magazine wanted to showcase what’s new in technology and why it matters to college campuses across the country. Coinciding with the magazines Future of College issue, ignition designed and executed the *Whats New National College Tour* featuring the latest home and mobile entertainment technology from tour sponsors. Ten campuses, and 6,000 miles later, one lucky student had his dorm room *pimped* by tour sponsor JVC!
Popular Science magazine wanted to showcase what’s new in technology and why it matters to college campuses across the country. Coinciding with the magazines Future of College issue, ignition designed and executed the *Whats New National College Tour* featuring the latest home and mobile entertainment technology from tour sponsors. Ten campuses, and 6,000 miles later, one lucky student had his dorm room *pimped* by tour sponsor JVC!
Following the November 2007 transition of GLACÉAU into the Coca-Cola distribution system, ignition developed a three-phase market research survey to observe marketplace reaction. ignitors visited more than 3,000 convenience retail and traditional grocery stores to measure market penetration, point of sale placement and, ultimately, to record any significant changes over time. Survey results provided Coca-Cola with ground breaking insight into their customers needs and new business opportunities.
Following the November 2007 transition of GLACÉAU into the Coca-Cola distribution system, ignition developed a three-phase market research survey to observe marketplace reaction. ignitors visited more than 3,000 convenience retail and traditional grocery stores to measure market penetration, point of sale placement and, ultimately, to record any significant changes over time. Survey results provided Coca-Cola with ground breaking insight into their customers needs and new business opportunities.
